BORJOMI
Borjomi, a globally recognized drinking water brand, embarked on its "Enjoy Celebrations" campaign in 2017, renewing its packaging to evoke a festive ambiance. The redesign proved highly successful, prompting Borjomi to update the holiday label annually. This iteration, designed for 2018, draws inspiration from the "Enjoy Celebrations" theme. Georgian culture, with its rich visual tapestry, serves as an ideal foundation for cultivating a celebratory atmosphere. The illustration seamlessly weaves together traditional symbols of Georgian culture with unconventional holiday associations, such as music, dances, mountains, mountaineers, and patterns resembling national Georgian ornaments. A holiday, by its nature, embodies joy, chaos, and a whirlwind of emotions. To capture these sentiments, the composition brims with an abundance of elements, inviting viewers to explore them endlessly, each time discovering something new.
Illustrations